September 18, 2006, "SAIC Iveco Commercial Vehicle Investment Company Limited and Chongqing Heavy Vehicle Group Co., Ltd. Heavy Duty Truck strategic cooperation agreement " signed. Companies in the June 15, 2007 by the SAIC Iveco Commercial Vehicle Investment Company Limited and Chongqing Heavy Vehicle Group Co., Ltd. Chongqing Hongyan Automotive Co., restructuring company. Registered capital of 1.3 billion yuan. More than 20 billion yuan has been invested in Chongqing New North Zone, an annual 40,000 vehicle production base, and to continue efforts to build a feature Red Rock Bridge, ZF steering gear and other key components of the Bridging the production base.

SAIC Iveco Hongyan, a tripartite joint venture as the only heavy truck business, plays a special role. First, in the context of South-South cooperation, SAIC had tried to buy Changzhou Changjiang Bus Factory to circumvent the policy barriers, because the actual control of Nanjing, SAIC Iveco an acquisition, and put the long-term planning, but the asking price as Changzhou area Too high, and ultimately can only come out Iveco force of law in the form of Changzhou Changjiang Bus exit. Then, to 15.1 million yuan in Chongqing Heavy Duty Truck Group, the international strategic investment in one fell swoop photographed Delong Hongyan Automotive shares held by the Company, and Chongqing Hongyan Iveco, SAIC has finally cleared all the obstacles on the way the tripartite alliance.

SAIC is China's first joint venture as Tasso's car company with strong financial and management advantages, the process is also a joint venture for 30 years, accumulated a broad and deep experience in joint ventures; Iveco trucks in Europe giant, with advanced technology and best-selling models, the R & D and manufacture of trucks, have a sound management system; Red Rock is a veteran Chinese truck company, brand and marketing network has certain basic and advantages. Tripartite joint venture, can be described as each other, is the joint venture has brought many advantages, but also the parties to meet the needs of future development of enterprises.
Prior to this, Shaanxi Heavy Duty Truck Man with the German companies want a strategic joint venture, but Mann has chosen the company's way of technology transfer in order to obtain quick high return on capital; and the end of 2005, VOLVO with the Chinese side to stop cooperation in heavy truck engine project, Volvo feels that the production of ho Sinotruk Lok low prices on the domestic truck Volvo truck had a negative impact. Foton wear contacts - g companies, but also the delay in reaching a joint venture agreement. Day - grams, said a senior company: In the joint venture considerations, we are partners of the feasibility of upgrading the products that consider following the Chinese brand, co-production of major components.

In this case, a joint venture of SAIC Iveco Hongyan to intervene in the way the domestic heavy truck market, can be described as multi-party joint venture combines the favorable factors. On the one hand access to the domestic first-line car prices of financial support, the second advantage of foreign companies access to technical support, while also using Red Rock brand, but also for the development of national heavy truck brand has created a favorable opportunity.
SAIC Iveco Hongyan 2010 heavy truck sales reached 33,258, an increase of 69.7%; sales revenue of 82.4 billion yuan, up 70%; market share of 3.26%, an increase of 0.18 percent. 2011 SAIC Iveco Hongyan developed a complete 43,000 challenge goal of 45,000 sales, production and marketing to over a hundred billion. Among them, Jie lion brand sales to reach 14,000, SAIC Iveco Hongyan become new growth points and main force.
April 16, 2009, covers an area of ​​460,000 square meters, total construction area of ​​185,000 square meters, with a total investment of 1.5 billion, last year and a half building a new base of Red Rock North Zone officially put into operation. The heavy truck production base designed annual capacity of over 40,000 vehicles through the transformation and overtime production capacity expansion, the maximum annual production of 80,000. It is understood that in 2011, SAIC Iveco Hongyan will be planning a second vehicle production base. And in the "second five" built during the Iveco heavy trucks worldwide in the low-end R & D center in 2015 exported more than 10,000.
SAIC also announced the area of ​​development planning in the commercial vehicle. Five to twelve end, SAIC sold 500,000 commercial vehicles to achieve the target (excluding micro-off), the formation of the three vehicle production base, production base of the three core components.
"We will no longer unknown to the guard at the mine, a large construction site." Responsible for marketing at Red Rock Joan Root said frankly that the product structure of Red Rock Products in the past too uncoordinated, which greatly affected the sales in 2009 accounted for the proportion of dump truck to 93%, although the Lions in 2010 Jason began to put in a full range of products, the proportion of road vehicles has improved, but the effect is small. To this end, Xiong Weiming emphasis, since 2011, main products, Jie Lion Red Rock, and Youyi road car kit primarily lion, accounting for 30% of the ratio.
Jay Lions GENLYON products SAIC Iveco Hongyan and Italy IVECO "STRALIS" heavy truck research and development team jointly developed a new generation of high-end heavy truck products. Heavy trucks from the world's best technology platform - IVECO "STRALIS", combined with domestic heavy truck manufacturing experience, pay attention to human design, cutting-edge technology applications.
Jay Lions GENLYON a number of technical advantages of products. IVECO inherited the family classic "Double V-front European-style" design, the maximum height of 2200mm the driving space, interior noise was 68 ± 2db (domestic standard 90db), low noise, mature and reliable domestic CAN bus technology global synchronization engine Cursor9 IVECO first wife to the country Ⅲ emission standard, in line with European "commercial vehicle cab occupant protection" (ECER29) of the regulations and standards of the safety factor. In addition, SAIC Iveco Hongyan Jay Lions also had lightweight transformation, the use of high-strength lightweight frame and less leaf spring structure of the application, disconnect the straight-type balance shaft and the thrust lever for the V-thrust rod.
Currently, SAIC Iveco Hongyan is the rapid development of its unique model to compete with the growing demand for large commercial vehicles, increasing demands on the quality of the Chinese market and is actively exporting, and expand the influence, the company has become China Top 500 Enterprises strong, and machinery industrial enterprises 100 and one of the pillar enterprises in Chongqing.